Through the 2-week course students will learn to: Conduct digital research, set business objectives for campaigns and develop a targeted digital marketing strategy. Build and publish a well-designed and high performing and optimized website aligned to your business goals. Create and curate compelling and innovative content that drives ROI. Set up, optimize, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat. Boost your website’s organic ranking by optimizing technical on-page and off-page elements. Create and manage paid search campaigns. Use Google AdWords to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance. Design effective emails that generate leads, retain customers and inspire evangelists. Set goals for your business and website, and understand how analytics tools are used to help measurement. Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities. As well as 15 hours of lectures and workshops per week students will also hear from guest speakers, visit companies/agencies and have trips to London and weekend excursions.