John has been involved in the language travel industry for most of his working life. It all began when he decided it was time to leave London for the exciting buzz of Brighton and John took a role in a language school group as Regional Sales Manager. With an intensive travel itinerary John discovered how rewarding it was to meet people from different cultures around the world and to promote learning experiences for students. John’s success saw him rise to Head of Sales and he began dreaming of using his connections to form new businesses to complement the industry. In 2011 these dreams became a reality when John founded The Academy of English language school. Two years later John saw an opportunity to create year round residential centres for student groups and thus Academy Residences was formed. The Academy businesses helped thousands of students experience living and learning in the UK, something John is immensely proud of. In early 2022 John joined Bayswater to bring his breadth of knowledge and experience to the most exciting and ambitious company in the industry. John is Commercial Director for the Summer and Groups division of the company and heads a team of energetic and experienced people who continue to deliver amazing new experiences for the next generation of students.